From Retail To Wholesale

So we’re closing down our online store. At $120 a month to just keep the doors open, we realized that we are a better fit for selling our products directly to retailers rather than to end consumers. We’re young, new, and this is what we’re focusing on from here on out. I’m not sure if it’s the right thing to do or not, but trying to carve out a segment of people who are interested in buying our products was really not working out for us. The conversion ratio was terrible and I think it had to do with the limited number of products we had available.

We’re focusing on developing new products and a customer base that will support the development of even more new products. I guess you could say we failed to launch, but we’re not giving up. We’re just going to try a more conventional approach and see if we can make this work another way.

Slow Hacking Your Health – Supplement Alternatives

Body Hacks:

The Four Hour Body by Tim Ferriss talks about finding ways to hack your body through diet, exercise, and supplementation. After reading 4HB, I started doing my own research about increasing longevity and performance. I was already familiar with tools like nutritiondata.com, drweil.com, mayoclinic.com, and webmd.com, which have valuable information on medications, supplements, health conditions, and diseases. I had already purchased a glucometer and was taking regular blood pressure readings before reading 4HB as well.

The idea of monitoring different aspects of your health with modern tools and responding to the information you uncover to create optimal health is exciting. The internet makes it super easy to order lab tests, purchase and learn how to use modern medical equipment, and learn about nutrition, diet and exercise tweaks, tips and tricks.

Moreover the body tells you how it’s responding to certain things and if you listen to your body you can learn a great deal just from that alone.

Originally I had done a lot of digging around on the role nutrients like vitamins and minerals play in our bodies. Really the information out there on alternative treatments isn’t really that great – as there isn’t a whole lot of money for doing clinical trials of herbs, vitamins and mineral supplements. We’re left much to our own devices to test these things on our own and it’s an inexact science because our bodies are diverse and manufacturing processes differ.

As you’ll see in this post, I have found that hacking your body or your health is very experimental. It can be dangerous, deadly, and may result in worse health overall. The point is to push the limits for your particular goals – perhaps building muscle is your goal, or ramping up your testosterone. My goals are to live as long and as healthy as possible. I track certain things like my blood pressure and blood sugar from time to time and I plan to have a schedule of doing blood work at least once per year.

This post covers my experience with supplementation in the pursuits of my goals. Leave your feedback or stories in the comment.

Experimentation with Mineral Supplements

I began with experimenting with high doses of minerals and vitamins, mostly Vitamin A (In the form of carrot juice) Vitamin B Complex (Nutritional Yeast / Brewers Yeast, Vitamin B Complex Supplements), Vitamin C ( Carrots, Broccoli, Supplements) Vitamin D ( 1,000IU – 10,000 IU Supplements), Magnesium, Chelated Molybdenum, Calcium, Zinc, etc. The results were amazing at first. I felt better, more energetic, and healthier. These feelings evaporated over time and as my doses increased. I started to have strange symptoms, shooting sensations in my fingers and wrists (peripheral neuropathy according to my doctor), aches and pains, and a raging case of tinnitus.

I found that there is no need to take vitamin and mineral supplements. Not only are they not as good as simply having a healthy diet, but they can also be dangerous.

Side Effects of Vitamin and Mineral Supplements

Minerals are minerals, they’re found naturally in the environment and in our diets. However they can build up in the body, as our elimination systems aren’t that good at getting rid of some minerals. A good example of this is Iron, which we know can be toxic. Other minerals may not cause the same lethal outcomes as an overdose of iron, but they do exist and our bodies aren’t that good at getting rid of minerals, which I believe to be due to the fact that most minerals are somewhat rare in our diet. Our bodies don’t need a lot of minerals, so it hangs onto what it gets. Of course there are exceptions, like calcium and potassium…but things like boron, molybdenum, and magnesium don’t need to be supplemented. The second problem area is that  mineral’s also help our bodies absorb other minerals and can prevent us from absorbing others. When we eat them in our foods they’re balanced, but when we try to eat them in the form of pills, they’re unbalanced and as I’ve proven to myself at least, they can have some serious consequences.

When it comes to Vitamins I found that most are synthesized in a lab and are chemically identical. However what I found is that most vitamins occur in our food as a complex or family of related compounds and not just individually. For example, Vitamin E supplements provide Alpha Tocopherol, but the vitamin E family contains 6 members of tocopherols and tocotrienols. Also many of the vitamin supplements aren’t regulated very well and their manufacturing process varies. Many supplements are actually synthesized from petroleum products!

The tinnitus I had was literally life altering. I lost weeks of sleep and months of being able to focus on anything else but the incredibly loud ringing. I believe that the dosage of b12 I was taking, which far exceeded the recommended dosage, with the addition of all of the minerals effected my nerves and my liver (due to a liver test that was slightly off) and made me feel physically ill and to have those symptoms. Tinnitus actually can lead to suicide, and after experiencing it first hand, I’ve taken extra precautions to protect my hearing from loud noises like concerts.

Fortunately the effects of the tinnitus and of the neuropathy did clear up, but as you can imagine I was very frightened that it was permanent, and likely it could have been if I had continued taking those large doses. The real problem I believe was that the vitamins I was taking along with the minerals, helped my body to absorb nutrients better, which would explain why my liver reading for b12 exceeded the top end of normal. My doctor also told me that I had a slightly fatty liver which could have been due to the damage I was doing to it with the vitamins.

My New Theory on Health Improvement: Slow Hacking

I see many flaws in the way western medicine and health works. We focus on treating disease rather than preventing it, and we treat our health and longevity as if it can be bought through the use of miracle cures and wonder drugs. We high stress, sleep deprived lives in polluted environments, eat high fat, low nutrition food filled with chemical by products and then blast ourselves with powerful drugs and radiation when our bodies start to fall apart. Our vegetables are being genetically modified, treated with harmful pesticides, and even our water is treated with chlorine – a powerful oxidizer and source of free radicals, which causes aging and cellular damage, and fluoride – which has been proven to have negative side effects for our health.

Good health and longevity take a lifetime of careful maintenance. It can’t be improved dramatically overnight by taking drugs or even herbal supplements. Obviously we know that longevity and wellness can be enhanced through diet, exercise, nutrition, and other things – but these things should be subtle and not overwhelming to our bodies.

While health can be improved, the best strategy is to maintain good health rather than trying to get it back after years of abuse. For this reason, I avoid excessive drinking – and am considering avoiding alcohol completely. I also avoid smoking and fried foods as much as possible and have taken steps to remove common sources of toxins from use. Making sure we drink filtered water, avoiding plastics and teflon for cooking and heating food, and drinking fresh cream instead of artificial creamers, fake butter / margarine spreads, and staying away from antiperspirants and personal care products that contain harmful chemicals and preservatives.

Alternatives to Vitamin Supplements:

Nutritional Yeast: Vitamin B Complex, Minerals and Trace Minerals

Otherwise known as Brewers Yeast, Nutritional Yeast has many purported benefits – chiefly that it’s rich in natural B vitamins and tons of minerals. The quality of the yeast can vary, so it’s best to go with a reputable brand. It’s grown in an environment that ensures the yeast has the maximum nutritional content and then the yeast are killed so that they aren’t harmful. The stuff comes in powders and tablets – even though the tabs are easier, I recommend the powders as it’s easier to get enough. You’d have to take a fistful of tablets to get the recommended dosage.

I have to admit that it tastes disgusting, it’s salty and kind of nutty tasting but with a terrible after taste. I mix one scoop in a cup of tomato juice and chug it. You do get used to the taste and sometimes even begin to crave it. One rumor is that it keeps fleas off of dogs. I did sprinkle some into my dog’s food and at first he refused to eat it. I left him alone with it and after a day and a half he decided to give it a go. I continued to feed it to him and he continued to eat it – and I noticed that after he was treated for fleas he stayed flea free for the time that he was eating it. I stopped feeding it to him – and strangely he refused to eat his food without it! The vitamins and minerals contained in Brewers Yeast / Nutritional Yeast are natural and balanced by the Yeast. You can meet your RDI for many of the B vitamins with it, but you won’t exceed it by 8000% like some of the supplements offer. After my bad experience, I think this is natural.

Wheat Germ Oil: Vitamin E Complex

Wheat Germ is hands down the best source of getting all of your Vitamin E. While there isn’t a recommended intake for all members of the family and measurements are hard to find, Wheat Germ Oil is natural and simply cold pressed from the germ of the wheat. It tastes slightly nutty and is delicious. One big spoon can provide 100% of your daily recommended intake. Aside from the oil the dried wheat germ can also be purchased at grocery stores and can be sprinkled onto salads, sandwiches, or into soups and shakes. Alternatively, rice bran oil can also be taken, it can be harder to find and is generally with the cooking oils. Make sure to refrigerate these oils as they can go rancid – and buy the oil from the refrigerated section of your health food store if at all possible. It does have a long shelf life but the fresher the better.

Chia Seeds: Omega 3s, Fiber, Antioxidants, Trace Minerals

Chia Seeds have gotten a little press lately. Typically found growing on animal shaped mexican pottery, the Chia seed was a staple in Mexican Indian’s diets. A drink made of fruit juice and Chia Seeds can be found in parts of Mexico and South America and is known as Chia Fresca.

Just one oz of Chia Seeds contains 4900 mg of omega 3 oil. The recommended fish oil dosage is 2 1200 mg pills – so you’re beating that without any of the fishy burps and belches.  That same oz of seeds also contains 42% of your daily recommended intake of dietary fiber – 10.3 grams to be exact. It also has a substantial amount of phosphorus, calcium, and manganese in it.

Chia Seeds have so many antioxidants in fact that they never go bad. They also don’t need to be ground to get the nutrition out of them, and that is 2 things that makes them far better than flax seeds.

Carrot Juice: Vitamin A Complex, Vitamin C, Antioxidants

Vitamin A is a potent antioxidant, however research indicates that taking Beta Carotene supplements can increase one’s risk for certain diseases. So what gives? Those vitamins aren’t providing the Vitamin A complex, aren’t balanced and are chemical synthetics. The Vitamin A contained in Carrot Juice is far more powerful, is bio-available, and just one 80z serving of juice offers over 900% of your vitamin A RDI in it’s natural form. It also offers 46% of your vitamin K and 33% of your vitamin C. It is rich in sugar, so you may want to drink 4oz instead.

Obviously drinking the juice from 1LB of carrots isn’t really natural, but your mileage may vary. I wouldn’t drink 8oz of it every day, but incorporating carrots into your daily diet is a good idea and supplementing your diet with Carrot Juice a few times a week will do much more good than harm.

Broccoli: Vitamin C, Antioxidants

A cup of broccoli will totally destroy your goal of getting 100% of your Vitamin C. Vitamin C is great for skin, and for destroying age causing free radicals. It’s also used to boost sperm quality – oddly enough. Aside from the Vitamin C it’s packed with lutein,  3,3′-Diindolylmethaneglucoraphanin, and indole-3-carbinol - which boost the immune system and fight cancer and aging.

 

Vimeo Plus Sucks:

Vimeo Plus

Vimeo Plus SUCKS.

If you’re a small business looking for video hosting, I’d suggest going somewhere other than Vimeo and it doesn’t matter if it’s PLUS or PRO.

The Problem with Vimeo Plus:

Vimeo markets their premium service as a video hosting solution. The problem is that it’s for NON-COMMERCIAL USE ONLY. My problem with that is that if I’m paying for it, I want to be able to use it for whatever I want to use it for. I understand if Vimeo has certain quality standards that they feel they’d like to hold people to on videos displayed on their website. If they said that unfortunately videos made for commercial purposes were not able to be played or embedded on their website I would understand and would still pay for their service. I can understand that Vimeo is not designed to be a space for advertising products. All I require is simply hosting and the ability to embed video into my website to take advantage of their Content Delivery Network. The bigger issue is the murkiness of their Terms of Service. Repeatedly in this thread the Staff explain that commercial videos may or may not violate the terms of service but that it’s up to the sole discretion of Vimeo whether or not the video does or doesn’t.

I don’t have time for that type of uncertainty. You may feel that your video isn’t commercial in nature, but if someone at Vimeo disagrees you may find yourself scrambling to switch over to another service, as this guy did. Time is money and unfortunately Vimeo hasn’t taken the time to clarify or set real guidelines for what is definitely allowed and what isn’t. What Vimeo really has is two products, a video hosting service and a video broadcasting service. The sooner they realize the difference the better.

Therefore I won’t be hosting any of the videos I need hosted with them.

Vimeo Pro: Too Costly

After doing a little bit of digging around on the Vimeo website I found Vimeo pro. Vimeo Pro is $199 a year which is nearly 4x more expensive than VideoPress. It also has a limited number of HD video plays at that price, which is also a big deal killer. Vimeo Pro is not competitive at all in pricing. Vimeo seems to be more interested in the Indie Movie Director Wannabe rather than small business people. I think the company offers quality content as a source for entertaining and well done streaming video but again video hosting and video broadcasting are two very different products that the team at Vimeo have tried to offer as a bundle.

The alternative to Vimeo Plus: Videopress

I’ve been a big fan of everything that comes out of WordPress. Part of WordPress.com is an add-on feature called Videopress. It offers an embeddable player and plenty of bandwidth for the same price without the cloudiness. Some may argue that Amazon S3 is a better service because it’s much more flexible, and it may be. I don’t have the time to mess around with it and find out what it really can do. This guy  wrote a great article on the different ones available, he too went with VideoPress by WordPress.

So that’s why I’ll be going with VideoPress.