So we’re closing down our online store. At $120 a month to just keep the doors open, we realized that we are a better fit for selling our products directly to retailers rather than to end consumers. We’re young, new, and this is what we’re focusing on from here on out. I’m not sure if it’s the right thing to do or not, but trying to carve out a segment of people who are interested in buying our products was really not working out for us. The conversion ratio was terrible and I think it had to do with the limited number of products we had available.
We’re focusing on developing new products and a customer base that will support the development of even more new products. I guess you could say we failed to launch, but we’re not giving up. We’re just going to try a more conventional approach and see if we can make this work another way.

